About the Workshop
In recent years, the demand for user experience design has grown at an unprecedented rate. This growth trend is likely to continue as companies realize that providing great user experiences is a make-or-break issue for the success of their products and services. To meet these needs, companies are seeking out designers skilled in user experience to help them design better digital products and win over customers. At this workshop you’ll learn from Vadim how to design engaging and effective digital experiences through lectures, hands-on exercises, and class discussions. This workshop will cover the following topics:
> Strategic alignment of user needs with business goals and technological constraints
> The business value and ROI of good UX design
> Core principles of UX design, theories, and methodologies
> Designing great UX through hands-on exercises
> Beginning and growing your UX career
This highly-immersive two-day workshop is intended for both designers and non-designers. It draws extensively upon Vadim’s years of experience designing digital products at top global and Canadian organizations, such as Microsoft, Publicis, Ogilvy, Tangerine, and Canada Post. Drawing upon his teaching and mentoring experience, Vadim breaks down industry-tested principles, concepts, and methodologies into comprehensive and accessible lessons taught in a classroom setting. There are no prerequisites for this workshop, and participants do not need previous UX design or software experience to be successful.
Topics Covered in this Workshop
This workshop covers essential principles, methodologies, and trends in UX design:
> Design Thinking and User-Centred Design: Principles, Process, and Elements
> User Research: Methods and Techniques, Usability, and Metrics
> Interaction Design (IxD): Principles, Task Analysis and Flows
> Information Architecture (IA): Components, Deliverables, and Research Methods
> User Interface (UI) and Visual Design: UI Elements, Design Patterns, Mobile UI, Elements and Principles of Visual Design
> Sketching, Wireframing and Prototyping: Prototype Fidelity, Rapid Prototyping, and Modern Design Tools (including Sketch and InVision).
> Mobile and Multi-Device Design: Mobile Web Design, Mobile App Design, and the Future of UX Design.
> Design Critique: Presenting, Critiquing, and Implementing.
This workshop will also provide UX career development coaching and tips, including an overview of different UX career paths, how to transition into UX, essential skills for becoming a successful UX practitioner, advancing your career in UX, portfolio creation, and UX job interviewing advice.
Who Should Attend this Workshop
Throughout this workshop, you will not only learn from Vadim, but also by networking with and learning from other participants. Both designers and non-designers will gain valuable skills from this workshop.
This workshop is likely to be of interest to:
Designers and UX Specialists (UX, UI, and Interaction Designers, UX Researchers, Graphic Designers, Content Writers, etc.):
> Novice: Whether you’re new to the workforce, or transitioning to UX design, this workshop will provide you with a comprehensive overview of UX design, including UX essentials and current trends. You will gain essential hands-on UX skills that can be applied immediately after the workshop. You’ll also learn about career paths, how to leverage your design background to transition into UX, and how to become a successful UX practitioner.
> Intermediate: Hone your UX skills while learning advanced UX concepts and current trends in UX. Develop strategic UX skills, including the business value of your work. Over the course of this workshop, you will gain information that you can share with your organization to help justify the ROI of UX design. Develop your collaboration and communication skills with colleagues from other disciplines, and learn how to advance your career into a senior contributor or leadership role.
Non-Designers (Product Managers, Marketers, Developers/Engineers, Business Development, etc.):
> Transition to UX: If you’re looking to transition into a UX role, this workshop will provide you with a comprehensive overview of UX design, including UX essentials and current trends. You’ll gain essential hands-on UX skills that can be applied immediately after the workshop. You’ll also learn about career paths, how to transition and grow into UX leveraging your design background, and how to become a successful UX practitioner.
> Expand your UX knowledge: In addition to a comprehensive overview of UX design, this workshop will provide you with practical tips and recommendations about leveraging design as a strategic business tool, effectively collaborating with your UX colleagues, and managing internal or external UX resources.
Vadim Tslaf is a design leader with nearly 20 years’ experience in designing digital content. Designing websites, mobile apps, SaaS applications, and everything in between, Vadim has worked for a wide range of organizations.
He has partnered with organizations of all sizes – from small start-ups to established tech companies, and from ad agencies to enterprises. Vadim is currently the Director of Design & UX at Canada Post, where he leads a team responsible for the user experience of all Canada Post’s digital channels, and provides design support to Canada Post’s subsidiaries (Purolator and Innovapost).
He’s built the UX function at Canada Post: establishing a robust in-house UX Research practice; championing user-centred design culture in Canada Post; and growing the team from 8 to 30 interdisciplinary UX professionals across 4 teams – UX Research, Interaction Design, Visual/UI Design, and Content Strategy/UX Writing.
Previously, Vadim was the Manager of Interaction Design at Tangerine (Canada’s leading direct bank), where he led the IxD team responsible for design of several key initiatives, including: a responsive redesign of the online banking platform; an innovative digital onboarding process; an assistant tool designed to help customers to switch banks easily; and many other projects.
Prior to that, Vadim worked for companies such as Ogilvy & Mather, FCB, Publicis Groupe, and Microsoft. Vadim has a B.Design in Visual Communication Design from Holon Institute of Technology, and a UX certification from Nielsen Norman Group. He’s heavily involved in Toronto’s design community and spends much of his time teaching and mentoring junior designers, conducting workshops, speaking at events and meetups, and participating in portfolio reviews.
Registration and Fees:
* Early bird price for the workshop is $950 + tax. The normal price is $1,150 + tax.
* We may change from early bird pricing to normal pricing at any time.
* If you need us to hold a price for you for a couple of days (e.g., to get approval) please contact us and we will make every effort to accommodate your needs.
* Your registration fee includes food and beverages provided at the course.
* If you want to register multiple people, please contact us.
* All payments must be received before the course starts. Registration is complete once we have received your payment in full.
* The course date is subject to change until 14 days prior to the start date. We will advise you of any changes as they occur.
Policy for Changes and Refunds
* If for any reason you cannot make a course, you may send another person in your place for no additional fee. You must identify that person before the course starts.
* No refunds on cancellations 14 days prior to the start date.
** Venue and dates might change
* DNS members can use the code “DNSUX” to get an additional 10% discounted rate on top of the current early bird pricing.
Date(s) - 03/06/2017 - 04/06/2017
9:00 am - 4:00 pm