Project Description

Rethink the way you see sales and learn how to position yourself as a trusted advisor, and not just someone looking for their next sale.

Through this three-month program, you will learn how to establish credibility with your clients, increase your selling confidence and develop more qualified opportunities – resulting in quicker revenue generation and higher margins.

The Program
Each session will take place from 9am t0 11am at Sandler Training in Bedford

27 June, 2018  Getting started: use Sales Systems to avoid sales traps
4 July, 2018  Relationship development: enhance your communication skills
18 July, 2018  Introduction and meeting management: own your meetings
25 July, 2018  Customer pain: understand your customers and their business
1 August, 2018  Explore: know your prospects budget and decision-making process
15 August, 2018  Closing and referrals: understand how and why
22 August, 2018  Creating a prospecting plan: develop your cookbook to drive new revenue

Through a combination of bi-weekly 2-hour sessions, one-on-one coaching, online training and peer support, the Sales Training is designed to assist entrepreneurs and professionals from Nova Scotia’s growing ICT sector in overcoming sales and business development challenges throughout the entire sales process.

You must meet all eligibility requirements to take part of in this opportunity. Take our eligibility quiz, and click the link at the end of the quiz to secure your seat!

Basic requirements; less than 50 employees, minimum $25k in wages or owner remuneration, one calendar year in business, and a member of Digital Nova Scotia. If you are not currently a DNS member, you can still apply! Once you receive confirmation of your acceptance into the program, you must register as a member.


Please note, this program has been fully funded thanks to the Workplace Innovation and Productivity Skills Incentive (WIPSI).


Facilitated by Sandler Training

The world leader in innovative sales, management and leadership training. For more than 40 years, Sandler has taught its distinctive, non-traditional selling system and highly effective sales training methodology, which has helped salespeople take charge. The program will be led by experienced trainers, Eric Fry and Wendy Vrooman.